Motivating factors affecting the individual energy consumption behavior

Global challenges of climate change and environmental deterioration helped in formulating seventeen sustainable development goals through United Nation. Achieving these goals, Malaysia initiated track progress towards affordable clean energy. The natural environment are mostly influenced by human behavior. Due to the role behavior change, a strong tendency pursuit energy sustainability exists. Attention is paid strengthen from general acts doing things carrying specific actions adopting responsible into daily routine. A number factors were identified literature such as social structure, institution, education for understanding individual with regard consumption. Many experts related field engaged sort prioritize respect their importance using multi-criteria decision making tool analytical hierarchy process (AHP). selected different sectors academia, NGOs industry. With help experts, framework consumption behaviour developed allow government other stakeholders make policies accordingly achieve sustainable.